Deadly Drinking Game Gets a Social Good Makeover

NekNominate, a game that involves drinking and posting videos online, reportedly led to at least five deaths. Now it's getting a new, positive spin — thanks to do-gooders around the world.

The viral craze typically requires a player to film himself downing large quantities of alcohol, then nominating two or three friends to do the same within 24 hours. But some YouTube users, such as Brent Lindeque of Johannesburg, South Africa (above), and Julien Voinson of Bordeaux, France, are using their nominations to swap alcohol for food, and giving it to homeless people.