Neil Patrick Harris Likes Sleep. So Much, In Fact, He's Singing About It.

Neil Patrick Harris has dimmed the lights, tossed rose petals on the bed and launched into an R&B-flavored slow jam about how much he wants to ... sleep?

Indeed, Harris is starring in a cheeky brand-centric music video to declare his love for a new beverage called Sleep from a Santa Monica, Calif.-based drink maker called Neuro. Harris, a song-and-dance man whose skills are often on display in live theater and at awards shows, collaborated on the campaign. The beverage includes an energy drink and a stress reliever.

With cameos from rapper Problem and singer Asher Monroe, Harris sings about how his “desire is real” and he “can’t hide the way” he feels about Sleep. Double entendres are outpaced only by his saucy come-hither looks. (Example of the former: one of the taglines of the digital, mobile-first campaign is, “Neil Patrick Harris got lucky last night. Wanna watch?”) Read more...