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February 15, 2014 09:59 pm GMT
Dosomething, a not-for-profit focused on making volunteer work and social change exciting to people under 25, is going after its key demographic where they're comfortable: Snapchat. The company used the photo-sharing platform, which has yet to launch a formal advertising or brand program, to run a Valentine's-themed campaign in NYC.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/W4GnKzYc94E/
Dosomething.Org Taps Snapchat For Teen-Centric Valentines Campaign
Dosomething, a not-for-profit focused on making volunteer work and social change exciting to people under 25, is going after its key demographic where they're comfortable: Snapchat. The company used the photo-sharing platform, which has yet to launch a formal advertising or brand program, to run a Valentine's-themed campaign in NYC. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/W4GnKzYc94E/
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