Monetate Raises $8M To Help Companies Target Online Customers

Monetate has raised $8 million for its platform that helps companies such as Best Buyincrease their sales through the analysis of information from multiple sources such as interactions with the web site, email data andearch engine information.The Series C round brings the company's total funding to $43 million.ExistinginvestorsOpenView Venture Partners, Common Fund and Lead Edge Capitalparticipated in the round.