How Deep Links Could Revolutionize Mobile Advertising

One of the clunkier aspects of the mobile experience is the lack of a seamless transition from app to app.

For instance, when LinkedIn sends you an email about a new connection, the accompanying link sends you to LinkedIn's homepage rather than its app. If you're a retailer advertising on mobile, those who click through will either go to your homepage or to the front door of your app, rather than to a page where they can buy a product

A few startups are looking to change that, including URX, Quixey and Cellogic's Deeplink.me. All three come at it differently, but their pitch is based around improving the mobile ad experience. Read more...