Polo Ralph Lauren Goes Camping on Instagram

These days, it's not just print and television that secure dedicated campaigns — Instagram and Vine are getting them, too.

Earlier this week, Polo Ralph Lauren began rolling out a series of nine 15-second videos on Instagram as part of its "Polo Ralph Lauren Survival Guide." As of Sunday, seven of the videos have rolled out, demonstrating, for example, how to pitch a tent (see below), how to start a fire and how to chill and uncork a bottle of champagne.

The videos aren't practical guides, of course. Rather, they provide a backdrop to Polo Ralph Lauren's cable-knit sweaters, down jackets and leather boots. A company spokesperson said they're designed "to capture the essence of the new Polo collections — the Explorer's Club and Country Gentleman," collections that are both "rugged yet wearable." Read more...