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September 27, 2013 06:16 pm -04
Original Link: http://www.engadget.com/2013/09/27/apple-hires-nike-fuelband-designer-ben-shaffer/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=
Apple hires Nike FuelBand designer Ben Shaffer; Cupertino's wearable can't be far behind
A month after after poaching fitness expert and Nike FuelBand consultant Jay Blahnik, Apple has added another former Nike employee to its ranks. Cupertino has reportedly hired Ben Shaffer, who served the sneaker brand as Studio Director of the Innovation Kitchen. In this role, Shaffer helped develop the FuelBand and the Flyknit shoe, and it serves to reason that his position at Apple will involve wearables as well. It's also not a stretch to assume that the company's upcoming wearable will incorporate some of Nike's fitness-tracking tech -- here's hoping we won't be waiting too long to see the fruits of this partnership.
Source: 9 to 5 Mac
Original Link: http://www.engadget.com/2013/09/27/apple-hires-nike-fuelband-designer-ben-shaffer/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget