FOX Sports Brings Real-Time Facebook Streams to the Sidelines

Facebook announced a six-month partnership deal with FOX Sports on Sunday that will allow Facebook data and social chatter to appear alongside live NFL, college football and soccer broadcasts

FOX Sports will be using Facebook data in a number of different ways to provide supplemental real-time social analysis to its live broadcasts, including the new FOX Sports 1 network. Fox will now use Facebook to poll viewers regarding a certain team or game, field viewer questions during broadcasts, and provide a real-time stream of user conversations in areas like the ticker. The six-month deal is purely content-related, meaning neither company is paying one another, according to a Facebook spokesperson. Read more...