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September 12, 2013 02:43 am GMT
Facebook CEO Mark Zuckerberg, speaking on stage at TechCrunch Disrupt SF 2013 this afternoon, spoke of his vision for Facebook, explaining that when he thinks about the company’s mission in connecting people, it’s not to get everyone using Facebook. “Of course we do, but I don’t think that’s realistic,” he said. “I think what’s more likely that people are all going to be using tools that they can use to connect in different ways.” When Facebook first started, the software and services industry was more focused on building tools to provide access to information, instead of tapping into humans’ natural desire to communicate with each other.”Our brains are wired towards communicating with other people,” he said of this opportunity. Meanwhile, early social networking emerging at the times were trying to everything themselves, but Zuckerberg said they realized early on that no one company could do everything itself. Instead, Facebook decided to build a platform that would enable other companies to build socially enabled apps. The first version of this platform, called Canvas, evolved into a billion dollar industry. But the full vision over time was Facebook could enable other apps by allowing for logins, importing friends, enabling distribution out and different services – “that what’s we’re focused on now,” said Zuckerberg. “We have three pillars of the platform strategy which are build, grow and monetize.” On the build side, Facebook has logins and identity and tools like Parse, which lets developers not worry about the backend of their mobile applications. Parse, for those unfamiliar, is the mobile backend-as-a-service thatFacebook acquired in Aprilto beef up its platform services offerings. It allows developers to store their apps data in the cloud, handle identity log-ins, deliver push notifications, androll out custom code from the cloud. Grow, meanwhile refers to Facebook’s ability to help other developers scale their businesses on Facebook, the newest aspect being Facebook’s mobile app install ads. “That’s a part of our business that’s growing really quickly,” Zuckerberg noted.Developers also use Facebook for payments, which is where this third and final pillar fits in. “If we can help make it so that the industry overall can build better social apps that are more human, by helping them build, grow, and monetize, then I’d feel really good.”
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RD3axmiZ9Ag/
Facebook's Platform Mission: Help You Build, Grow, And Monetize
Facebook CEO Mark Zuckerberg, speaking on stage at TechCrunch Disrupt SF 2013 this afternoon, spoke of his vision for Facebook, explaining that when he thinks about the company’s mission in connecting people, it’s not to get everyone using Facebook. “Of course we do, but I don’t think that’s realistic,” he said. “I think what’s more likely that people are all going to be using tools that they can use to connect in different ways.” When Facebook first started, the software and services industry was more focused on building tools to provide access to information, instead of tapping into humans’ natural desire to communicate with each other.”Our brains are wired towards communicating with other people,” he said of this opportunity. Meanwhile, early social networking emerging at the times were trying to everything themselves, but Zuckerberg said they realized early on that no one company could do everything itself. Instead, Facebook decided to build a platform that would enable other companies to build socially enabled apps. The first version of this platform, called Canvas, evolved into a billion dollar industry. But the full vision over time was Facebook could enable other apps by allowing for logins, importing friends, enabling distribution out and different services – “that what’s we’re focused on now,” said Zuckerberg. “We have three pillars of the platform strategy which are build, grow and monetize.” On the build side, Facebook has logins and identity and tools like Parse, which lets developers not worry about the backend of their mobile applications. Parse, for those unfamiliar, is the mobile backend-as-a-service thatFacebook acquired in Aprilto beef up its platform services offerings. It allows developers to store their apps data in the cloud, handle identity log-ins, deliver push notifications, androll out custom code from the cloud. Grow, meanwhile refers to Facebook’s ability to help other developers scale their businesses on Facebook, the newest aspect being Facebook’s mobile app install ads. “That’s a part of our business that’s growing really quickly,” Zuckerberg noted.Developers also use Facebook for payments, which is where this third and final pillar fits in. “If we can help make it so that the industry overall can build better social apps that are more human, by helping them build, grow, and monetize, then I’d feel really good.”Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RD3axmiZ9Ag/
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