The App Craze Branches into Forestry

A startup has developed software and smartphone tools for cataloguing the trees in forests.

In a small office near Central Square in Cambridge, Massachusetts, just across from Starbucks, is a small startup with a big idea for balancing biodiversity with business. has developed better ways to identify and quantify the trees in forests, using smartphones and satellite imagery. The companys goal is to help landowners, conservation groups, and timber companies manage their inventory and preserve valuable natural habitats.