A Popular Ad Blocker Also Helps the Ad Industry

Millions of people use the tool Ghostery to block online tracking technologyfew realize that it feeds data to the ad industry.

Whenever discussion starts about how to hide from the tracking code that follows users around the Web to serve them targeted ads, recommendations soon pile up for a browser add-on called Ghostery. It blocks tracking code, noticeably speeds up how quickly pages load as a result, and has roughly 19 million users. Yet few of those who advocate Ghostery as a way to escape the clutches of the online ad industry realize that the company behind it, Evidon, is in fact part of that selfsame industry.