Mobile Summit 2013: In Smart Watch Category, Pebble Still Awaits the Big Competition

Pebble, the smart watch upstart, is charging ahead while computing giants mull their product plans.

In April 2012, Eric Migicovsky launched a Kickstarter campaign for Pebble, the smart watch that went on to attract almost 70,000 backers and set the tone for an emerging product category that companies including Apple, Microsoft, Google, and Samsung are all likely to pursue. Despite all the buzz, hes still waiting for the big competitors to show up.