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Netflix's 'Long Term View' lays out predictions for internet vs. traditional TV delivery
Haven't been reading every Netflix quarterly report or listening to each earnings call for the last several years? No problem, you can quickly get caught up on the company's strategy thanks to a "Long Term View" document posted to its investor relations site. Boiling down many of the things executives like Reed Hastings have been saying into a single PDF, it's an easier to digest road map of where Netflix thinks this whole online video thing is going. Among other things, it sees the simplicity of its offering -- no ads, no VOD, no-hassle cancellation, access on any screen at any time mobile or TV -- as a main selling point. How to keep customers happy? Make sure that they think of Netflix as the better option for their entertainment time than other possible choices. Hit the source link to dig into it yourself or check below for a breakdown.
Filed under: Home Entertainment, HD
Source: Netflix (PDF)
Original Link: http://www.engadget.com/2013/04/25/netflix-long-term-view/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget
Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget