Verizon Considers Only Paying Cable Providers for What You Watch

Cable TV users understand the desire for à la carte TV pricing; the notion of paying only for what you watch on TV. Now, Verizon wants to start paying content providers only for the channels viewers are actually watching on its FiOS TV service

In an interview with The Wall Street Journal, Terry Denson, the phone company's chief programming negotiator, said he wants to add more channels to the line-up but only pay for what its customers are viewing.

"This is a conceptual approach and we are making providers aware of it as we meet with them in the course of business," a Verizon spokesperson tells Mashable. Verizon is talking to small and mid-level media companies, but not the larger ones just yet.