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February 18, 2013 09:35 pm GMT
Last August, Affectiva, developer of a new way to track facial responses to online content, raised $12 million from KPCB, Horizon and others to take its tech to a wider market. Today comes one of the fruits of that effort: the company is announcing a deal with the Ebuzzing Social video advertising platform for the company to integrate Affectiva's Affdex facial coding software into the Ebuzzing Social platform.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LHUCGS2CuUk/
Affectiva Inks Deal With Ebuzzing Social To Integrate Face Tracking And Emotional Response Into Online Video Ad Analytics
Last August, Affectiva, developer of a new way to track facial responses to online content, raised $12 million from KPCB, Horizon and others to take its tech to a wider market. Today comes one of the fruits of that effort: the company is announcing a deal with the Ebuzzing Social video advertising platform for the company to integrate Affectiva's Affdex facial coding software into the Ebuzzing Social platform.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LHUCGS2CuUk/
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