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February 12, 2013 02:49 am GMT
After this year's Super Bowl, there were a number of articles proclaiming that Twitter had "won" the event thanks to the general explosion in usage, as well as the prominent use of hashtags in many of the TV ads. But today Facebook is sharing some numbers its own and yes, it's still an enormous source of conversation around big events.The most recent data is around the Grammy Awards last night. Facebook says that there were a total of 43 million likes and comments made around Grammy-related content. That's supposed to represent the reach that Facebook can offer it's not measuring how many posts mentioned the Grammys, but instead the ripple effects of those initial mentions as people's friends and followers engaged with them. (If you want to an incredibly detailed breakdown of what people were actually talking about, you can read more here. And while I don't really see a way to directly compare the numbers, you can see some of Twitter's Grammy statistics here.)
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lLhlhczfnNw/
Facebook Counted 43M Grammy-Related Likes, Comments Oh, And 26M Related To Super Bowl Ads Last Week
After this year's Super Bowl, there were a number of articles proclaiming that Twitter had "won" the event thanks to the general explosion in usage, as well as the prominent use of hashtags in many of the TV ads. But today Facebook is sharing some numbers its own and yes, it's still an enormous source of conversation around big events.The most recent data is around the Grammy Awards last night. Facebook says that there were a total of 43 million likes and comments made around Grammy-related content. That's supposed to represent the reach that Facebook can offer it's not measuring how many posts mentioned the Grammys, but instead the ripple effects of those initial mentions as people's friends and followers engaged with them. (If you want to an incredibly detailed breakdown of what people were actually talking about, you can read more here. And while I don't really see a way to directly compare the numbers, you can see some of Twitter's Grammy statistics here.)Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lLhlhczfnNw/
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