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February 10, 2013 04:00 am GMT

Think Tracking DAUs Is Enough? Then Youre Not Getting Your Whole Mobile Story

mobile DAUsEditor's note:Robert Weber is co-founder andsenior vice president of new productsatW3i. In the mobile world, companies often live and die by metrics: How are your monthly active users doing? Whats going on with your user retention? How many total downloads do you have? These kinds of metrics, which can have widely different implications, can make or break developers.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/X1PIc8lxyB4/

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