Data, A Love Story: How One Woman Found the Secret to Online Dating

Tenacity: if you don't have it, online dating isn't for you. Though match-making websites may seem like a quick alternative to meeting your one true love at a bar, perusing pages of potential dates calls for some dedication. And if you have a deep appreciation for spreadsheets, that helps, too.

Armed with charts, lists and formulas, Amy Webb used what she knew best to outsmart the online dating algorithms: math. Repeated failures at meeting her match spurred the digital strategy expert to crack the code, leading straight to her future husband.

Webb, CEO of WebbMedia Group, spent a month crunching numbers and analyzing key words to optimize her JDate profile. She chronicles her journe…
Continue reading...

More About: algorithms, amy webb, data, online dating, valentine's day