Inside ZocDocs Quest to Reinvent Health Care

Shane Snow is a Mashable contributor and co-founder of Contently, a marketplace that helps journalists and brand publishers build their brands. Follow him @shanesnow.

It's 3:30 a.m., and the only thing keeping me awake is the bonfire in my throat. It feels like I'm breathing lava through a coffee straw while Bobby Flay dices my esophagus like a yellow pepper.

I roll over and drag my iPhone 4 from the headboard.

Seven hours later, I'm in a doctor's office. I could have made it four, but I'm not much of a morning person, sick or no. The receptionist, a well-dressed young man with a cacophony of earrings, greets me by name as I walk in, motioning me to relax in the stylish waiting are…
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