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December 11, 2012 07:00 pm GMT
Google may be the worlds largest mobile advertising company, but when it comes to devices that are driving the most advertising activity, its iOS and not Googles Android that seems to set the heart racing. According to mobile browser and advertising company Opera Software, iOS devices like the iPhone and iPad continue to command the most usage among consumers. In the company's latest State of Mobile Advertising survey, which analyses activity on Opera's network of 10,000 mobile sites and some 40 billion monthly impressions globally, iOS devices collectively accounted for 44% of all ad impressions.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uTswr0XGRDo/
Opera: Strong iPhone 5 Adoption And Sticky iPad Usage Keeps iOS As Top Platform For Mobile Advertising
Google may be the worlds largest mobile advertising company, but when it comes to devices that are driving the most advertising activity, its iOS and not Googles Android that seems to set the heart racing. According to mobile browser and advertising company Opera Software, iOS devices like the iPhone and iPad continue to command the most usage among consumers. In the company's latest State of Mobile Advertising survey, which analyses activity on Opera's network of 10,000 mobile sites and some 40 billion monthly impressions globally, iOS devices collectively accounted for 44% of all ad impressions.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uTswr0XGRDo/
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