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December 2, 2012 04:00 pm GMT

Ways To Get People To Do Things They Dont Want To Do

Screen Shot 2012-11-29 at 11.46.26 AMEditors Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com.A reader recently asked me a pointed question: "I've read your work on creating user habits. It's all well and good for getting people to do things, like using an app on their iPhone, but I've got a bigger problem. How do I get people to do things they don't want to do?"

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