An Interest In:
Web News this Week
- April 26, 2024
- April 25, 2024
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
November 27, 2012 08:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wyoJfKi67x8/
Mobile Ad Network InMobi Announces Free Lifetime Value Platform To Help Developers Deliver Targeted Content
Thanks in part to some recent acquisitions, InMobi has been expanding its services for mobile developers. Its latest feature is something called the Lifetime Value Platform, which will help developers divide their audience into different segments and customize the experience accordingly in InMobi's words, it's going to be "democratizing the understanding of user behavior."As for how the LTVP compares to the many other mobile app analytics and messaging services (for example, not only does Urban Airship offer messaging infrastructure, it also announced audience segmentation earlier this year), an InMobi spokesperson argued, "Unlike other products in the market which just stop at providing analytics, this platform enables developers to understand their users and deliver targeted actions in real time, without having to resubmit the app to the App Store."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wyoJfKi67x8/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch