Adobe Project Primetime: The Big Push to Bring Broadcast TV Online

Adobe is releasing Project Primetime to beta on Thursday. It's the company's effort to streamline the process of bringing broadcast television to IP and connected devices.

The online TV industry is exploding. More than just original programming built for the web, we've seen a huge surge in availability of premium content across devices. This isn't just with rental and VOD services such as Amazon and Netflix; we're seeing more broadcasters adopt the TV Everywhere model.

In fact, the success of initiatives such as HBO Go and the Summer Olympics has shown that users are willing to look up their cable or satellite user information to login, in order to access live or premium content on…
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