How Ads Capture the Perfect Slow-Mo Pour [VIDEO]

How do they pour a perfect brew in commercials every time? It's always flawless and seems effortless. The same goes for caramel on walnuts. It's lathered on so smoothly, with perfect ripples -- that can't be real.

Enter the magic of high-speed filming, and creative effects company The Marmalade.

It takes a lot of time and precision planning to perfect slow-motion shots down to the surreal explosion or pour we see on television.

SEE ALSO: Everyday Objects Obliterated in Hi-Def Slow-Mo [VIDEO]

The Marmalade even went as far as creating its own system that allows this type of filming to happen in-motion, which breaks free of the normal high-speed shots with a single perspecti…
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More About: Slow Motion, TV, YouTube, advertisements, high-speed filming