Yahoo and Samsung announce multi-year interactive TV partnership

We've had mixed feelings about Yahoo's Connected TV platform, but Samsung appears to think that its the next big thing. The two mega corporations announced a multi-year partnership on Monday that will bring the restructuring internet company's interactive television software to Samsung's 2012 lineup of smart TVs. Far from the traditional clunky Facebook and Twitter smart TV apps, Yahoo's setup brings interactive content to the programming that you're watching, such as trivia, program statistics and other types of playable games. You'll also have the option to use your smartphone or tablet as a surrogate remote control to view and share additional interactive content. As promising as this may sound, our biggest concern here is that this feature also recognizes commercials and may offer additional advertisements on top of the ones that you're already viewing. Programming partners currently include: Showtime and National Geographic, which makes us wonder what kind of ad suggestions will run during episodes of Dexter -- knives, duct tape and plastic wrap, anyone?

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Filed under: Home Entertainment, Software, HD, Samsung

Yahoo and Samsung announce multi-year interactive TV partnership originally appeared on Engadget on Mon, 05 Nov 2012 22:33:00 EDT. Please see our terms for use of feeds.