Tumblr Reaches 20 Billion Monthly Pageviews

Tumblr, the microblog known as a GIF artist haven and a home to memes like Texts From Hillary Clinton, is one of the top 20 most visited websites in the U.S.

In an announcement made today, Tumblr CEO and founder David Karp confirmed that the site now collects 20 billion pageviews a month, up from about 13 billion in September, GigaOM reported.

"This started pretty modestly as something I wanted for myself," Karp told GigaOM. "I remember very vividly that moment where I was like, it wouldn’t be much more work to add a column to the database that [asked] which user posted this post and maybe make it something other people can use."

Karp credits Tumblr's growing smartphone ma…
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