Apples Big Launch Event: What to Expect

When Apple announced last week it would be holding its latest launch event at the California Theatre in downtown San Jose (pictured above) this Tuesday, there was a fair amount of head-scratching in the blogosphere.

Why there? Why choose an obscure old-timey theatre for what is likely to be the company's first new product line in years, the iPad Mini?

In recent years, the company has opted to launch gadgets at the Yerba Buena Center for the Arts in San Francisco (as it did for the iPhone 5 and new iPad events earlier this year). When it wanted a more intimate venue, as for the iPhone 4S launch last October, the company invited journalists to the Apple campus at 1 Infinite Loop it…
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