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October 22, 2012 06:00 pm GMT

Romneys New Facebook App Knows Which Friends Are Most Influential

6231_10151110673426121_281236875_nElection-mania has driven more than 60% of Facebook users to engage civically or politically on the social network. Yet, most political posts won't be seen by undecided voters in battleground states, instead being wasted on the ears of unregistered citizens, committed partisans, or those residing in guaranteed blue and red states. Team Romney has therefore devised a clever app that finds which friends are most likely to be influential on Election Day, given their geography and history of Facebook political activity.

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