70% of Tweets About BETs Hip Hop Awards Came From Mobile

Some 70% of the BET Hip Hop Awards viewers, who used Twitter during the broadcast, preferred to tweet from their mobile devices rather than web browsers (30%). TV audiences' Twitter use on mobile for other 2012 awards shows pales in comparison, with the MTV Movie Awards at 51%, Emmys at 48% and Oscars at 44%, social media tracker Trendrr tells Mashable.

BET's mobile efforts -- releasing apps for specific televised events and shows -- appear to be making strides. The app for Tuesday's Hip Hop Awards had more than 300,000 downloads. A revamped version of the BET Awards app, it featured gaming elements tied to voting for nominees and predicting the order of performers.

Mobile and web act…
Continue reading...

More About: Entertainment, Gaming, Trendrr, Twitter, celebrities, mobile apps, social tv, tweets