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October 2, 2012 05:10 pm GMT
Flite, the ad platform backed by Sequoia Capital, is expanding its services beyond the desktop web today with the launch of its new Touch Ad Studio.Judging from my conversation with the company and a quick demo of the touch ad product, this is very much an extension of what Flite is already doing. Like Flite's existing product, Touch Ad studio allows companies to build ads with little technical expertise, incorporating rich media like animation, as well as real-time content like social network updates. And both the desktop and mobile campaigns can be assessed using Flite's analytics.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wjzD8LBD00s/
Flite Expands Its Rich Media Ad Platform To Mobile With Its Touch Ad Studio
Flite, the ad platform backed by Sequoia Capital, is expanding its services beyond the desktop web today with the launch of its new Touch Ad Studio.Judging from my conversation with the company and a quick demo of the touch ad product, this is very much an extension of what Flite is already doing. Like Flite's existing product, Touch Ad studio allows companies to build ads with little technical expertise, incorporating rich media like animation, as well as real-time content like social network updates. And both the desktop and mobile campaigns can be assessed using Flite's analytics.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wjzD8LBD00s/
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