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October 1, 2012 10:35 pm GMT
Facebook has been doing a lot of talking in the last day or so about itsrecently announced partnership with Datalogix the company published blog posts explaining both the privacy implications and summarizing the results that advertisers have already seen. And Facebook's head of measurement and insightsBrad Smallwood is at the IAB MIXX conference today, where he gave a talk about the partnership.The goal of the partnership is to track whether Facebook ad campaigns are driving in-store sales, and to find the common themes among the campaigns that work. Facebook and Datalogix have tracked about 50 ad campaigns, from which they have already drawn three general lessons.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/huInTlYMqQE/
Facebooks Brad Smallwood Offers More Data On Ad Effectiveness, Says Datalogix Partnership Isnt A Privacy Risk
Facebook has been doing a lot of talking in the last day or so about itsrecently announced partnership with Datalogix the company published blog posts explaining both the privacy implications and summarizing the results that advertisers have already seen. And Facebook's head of measurement and insightsBrad Smallwood is at the IAB MIXX conference today, where he gave a talk about the partnership.The goal of the partnership is to track whether Facebook ad campaigns are driving in-store sales, and to find the common themes among the campaigns that work. Facebook and Datalogix have tracked about 50 ad campaigns, from which they have already drawn three general lessons.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/huInTlYMqQE/
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