HowAboutWe for Couples Mixes Love and Local Deals

One of the golden rules of online dating says: Turn off your profile after youve successfully found a mate. For two years, singles have flocked to the dating website HowAboutWe to meet their future significant others. As its users get engaged and married, HowAboutWe loses its best customers.

"There's a core paradox in online dating," its co-founder Brian Schechter told Mashable. "The better you do with your service, the more quickly your users aren't going to need you."

The dating service has launched HowAboutWe for Couples to tackle the "rapid turn" of users and to remain a relevant resource for its core customers. HowAboutWe's secret sauce has always been its user-generated da…
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