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September 16, 2012 12:00 am GMT

Apples Stream Dreams: The History Of A Potential Pandora Killer

iTunes-MatchApple is rumored to be prepping a Pandora-like service providing virtual radio stations to users, according to the WSJ, and though it didn't debut at this past week's Apple event, I think there's still a strong chance it's coming. It's no on demand streamed music delivery like Spotify or Rdio, but it's another step in that direction, and one that Apple has been slowly moving toward since it began offering digital music through iTunes in the first place. Apple must, like the rest of us, see the writing on the wall for locally-stored tunes, and while convincing its licensing partners that the future is all-streaming might be a Herculean task, Pandora-style delivery is a natural progression for the iPhone maker in an attempt to get labels to swallow their medicine, bitter-tasting as it may be in the short term.

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