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September 14, 2012 12:03 am GMT
Birchbox, which offers a monthly subscription box full of new cosmetics and beauty products, is crossing the Atlantic with the acquisition of Paris-based JolieBox (which offers a nearly identical service in Europe). Terms of the deal aren't being disclosed."We knew it was always on the roadmap for Birchbox to be global," said Birchbox's co-chief executive Katia Beauchamp. "What we offer resonates globally with consumers and, furthermore, we work with so many global brands that we wanted to serve them in other markets."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MwOxFNeJ5X4/
Birchbox Breaks Into Europe With Acquisition Of Frances JolieBox
Birchbox, which offers a monthly subscription box full of new cosmetics and beauty products, is crossing the Atlantic with the acquisition of Paris-based JolieBox (which offers a nearly identical service in Europe). Terms of the deal aren't being disclosed."We knew it was always on the roadmap for Birchbox to be global," said Birchbox's co-chief executive Katia Beauchamp. "What we offer resonates globally with consumers and, furthermore, we work with so many global brands that we wanted to serve them in other markets."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MwOxFNeJ5X4/
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