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July 24, 2012 10:40 pm GMT
Financial rewards startup SaveUp launched a financial rewards program last year that essentially "gamifies" user savings and paying down debt. It provides a series of rewards as a carrot to get users on the right track with their finances, making the otherwise dull and sometimes scary work of tracking finances fun and interactivity. With that goal, the company is raising an additional $5 million, in a round of financing aimed that it hopes will help it change the way users interact with their finances.According to an SEC filing, SaveUp has closed on $4 million of the $5 million round. Existing investors Blue Run Ventures and True Ventures participated in the round, but CEO Priya Haji tells me the round also includes money from a couple of strategic investors, who aren't yet disclosed. They include a multinational bank, as well as a distribution company in the financial services industry. For that final $1 million, which Haji says should close soon, SaveUp is also seeking investment from some prominent angels.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CXgJnrlSiJM/
Financial Rewards Startup SaveUp Raises $5 Million To Gamify Your Finances
Financial rewards startup SaveUp launched a financial rewards program last year that essentially "gamifies" user savings and paying down debt. It provides a series of rewards as a carrot to get users on the right track with their finances, making the otherwise dull and sometimes scary work of tracking finances fun and interactivity. With that goal, the company is raising an additional $5 million, in a round of financing aimed that it hopes will help it change the way users interact with their finances.According to an SEC filing, SaveUp has closed on $4 million of the $5 million round. Existing investors Blue Run Ventures and True Ventures participated in the round, but CEO Priya Haji tells me the round also includes money from a couple of strategic investors, who aren't yet disclosed. They include a multinational bank, as well as a distribution company in the financial services industry. For that final $1 million, which Haji says should close soon, SaveUp is also seeking investment from some prominent angels.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CXgJnrlSiJM/
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