A Marketplace for Authentic Designer Fashion

Name: Hello La Mode

Quick Pitch: A place to buy and sell designer goods.

Genius Idea: A third party verifies the authenticity of purchases before payments are transferred.

Search for a designer handbag on eBay, and you're likely to come across more than a few fakes. The auction site has made general efforts to prevent the selling of counterfeit goods -- namely, by agreeing to take down items at the request of brand owners, or that users report to be "suspicious." Despite those sanctions, shoppers still must rely largely on their own knowledge of a product -- the brand of a zipper, the shape of a buckle -- to determine if an item they're looking at is the real thing.…
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More About: Hello La Mode, bizspark, ebay, fashion, retail, startup