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July 16, 2012 06:30 am GMT

Evernote Wants To Be The Automatic, Trusted Place To Store Your Life [Interview]

phil libin photo croppedEvernote, the multi-platform app that lets you capture notes, audio and images when you are on the go, and then access those mementos wherever you want to next, has carved out a position as one of the more consistently useful services out there for smartphone consumers. The growing number of users is a testament to that. In June, at the LeWeb conference in London, CEO Phil Libin noted that Evernote now has 34 million users, having reported 25 million as recently as May. And while paying users are a much smaller fraction, they are growing at a similarly strong rate: now theyre at 1.4 million versus 1 million in May.When Libin was in London I sat down to talk to him about what we might see next from Evernote as the service continues to evolve. The topics ranged to new services in areas like photos and reading annotations; as well as the companys philosophy on how to finance its service (its not about ads but about paying for things you love; a concept that's come up more recently again, in Dalton Caldwells audacious proposal the other day). Evernote is currently at a $1 billion valuation and is one of the stronger candidates for a near-future IPO, and we're not the only ones who think it's one to watch.

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