Allure to Give Away 32,000 Beauty Products via Mobile Scanning

Allure's "Free Stuff" issue hits newsstands in New York and Los Angeles next Tuesday, and for the third year running readers will be encouraged to take out their mobile phones to win full-sized beauty products, as well as clothes and accessories. The magazine will be giving away 32,350 items valued at $690,000 in total.

Using Microsoft's Tag app for iPhone, Android, BlackBerry, Windows Phone, Symbian, Windows Mobile and J2ME devices, users can scan Tags in the issue -- including its editions for the iPad, Nook and Kindle Fire -- to sign up to be alerted when certain giveaways take place. Several different giveaways will take place each day throughout August: At 1 p.m. on Aug. 2, for examp…
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