IBM Labs pitches the future of augmented reality shopping with mobile app prototype

From the same company that brought you the ThinkPad and the tank of a keyboard known as the Model M, today IBM is demonstrating its latest consumer development: a mobile shopping app. As odd as that sounds, it's no secret that Big Blue employees some rather brilliant folk, and now the company is looking to combine augmented reality with your everyday shopping habits. While still merely a prototype, the app will allow consumers to pan product aisles with their smartphone camera and view additional details on the screen. As IBM puts it, shoppers may input their own needs and preferences into the app, which can accommodate a wealth of information such as allergens, sugar content and bio-degradable packaging. Through partnerships with retailers, IBM also hopes to integrate promotions and loyalty schemes into the app, which it states will help stores better understand the buying habits of individual consumers. So there you have it, the future of shopping, as brought to you by IBM. As for the full PR, you'll find it after the break.

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IBM Labs pitches the future of augmented reality shopping with mobile app prototype originally appeared on Engadget on Mon, 02 Jul 2012 00:01:00 EDT. Please see our terms for use of feeds.