How Social Music Marketing Can Help Your Brand

For most people, the marriage of music and social media has been a harmonious one. Since the questionably legal early days of MP3 filesharing, the social music industry has matured tremendously, with Spotify, Pandora and iTunes among the more notable success stories.

As social music has evolved, so has social marketing. Getting people to follow, like, pin and buy a brands products is now integrated into every smart brands strategy, especially brands that target young consumers. With so much content out there, brands strive to cut through the clutter and create an immersive, engaging experience beyond a traditional, one-dimensional print ad. The smartest brands are now putting m…
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