Uniqlo Storms Pinterest With Scrolling Campaign [VIDEO]

Uniqlo and New York-based agency Firstborn unleashed a visual campaign on Pinterest Monday that's caught the attention of the wider web.

Using more than 100 shell accounts, a team of more than a dozen simultaneously pinned rows of long graphics in a five-category takeover (see video above). As users scrolled, the graphics appeared animated in the style of an old film strip.

Many responded positively to the campaign, calling it "clever" and "creative." Others were less enthused, arguing it was "still just an ad" that fails to provide an interactive experience for consumers.

Uniqlo's fun use of Pinterest. Reminds me of the old Nike Lab film strips from back in the day. bit.ly/…
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