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June 26, 2012 03:56 pm GMT
Kred today launches "Rewards" so you can win discounts and product samples if you get retweeted and Liked enough. That doesn't mean you should TRY to get retweeted or Liked more, but now there's at least a reason to sign up to see your influence score.While you might think this score is meaningless, marketers want to reach people who can actually influence others to care about them, and services like Klout and Kred are an efficient way find them.But it's not all about follower count. If you're going to give something away, you want to give it to someone who'll actually mention your company. That's why Kred Rewards are transparent, and brands can see why a recipient's score is high so they're not hooking up a hermit.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4XPLN5AlP9c/
Kred Starts Offering Rewards So Maybe Youll Finally Give A Damn About Your Influence Score
Kred today launches "Rewards" so you can win discounts and product samples if you get retweeted and Liked enough. That doesn't mean you should TRY to get retweeted or Liked more, but now there's at least a reason to sign up to see your influence score.While you might think this score is meaningless, marketers want to reach people who can actually influence others to care about them, and services like Klout and Kred are an efficient way find them.But it's not all about follower count. If you're going to give something away, you want to give it to someone who'll actually mention your company. That's why Kred Rewards are transparent, and brands can see why a recipient's score is high so they're not hooking up a hermit.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4XPLN5AlP9c/
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