How the San Francisco Giants Manage Social Media

It wasn't too long ago when sport industries were confounded by the openness of social media and the ability for fans and players to share experiences in real time. Of course times have changed and teams in every sporting league imaginable are experimenting with social media to improve relationships and experiences with fans. The San Francisco Giants are among the sports teams that are leading the way for a new genre of engagement and community building.

2010 was a whimsical year for the San Francisco Giants. Not only did the team win its first World Series in 54 years, but it was also the year that a new Giants story unfolded. Pablo Sandoval, Brian…
Continue reading...

More About: Baseball, san francisco giants, social media plan, Video