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June 20, 2012 04:58 pm GMT
As the market for smartphones and tablets has exploded, so has the available mobile ad inventory, creating a huge surplus that is hard to manage. But one companys problem is anothers opportunity.Enter: Mobile Ad network Todacell, which claims to solve the problem through its campaign optimization technology that helps marketers reach the right mobile users. It says that traction is up, resulting in a doubling of revenue in the first half of 2012, and that this was the catalyst for a new $2 million strategic investment, which the five year-old company is announcing today.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ohXo7dWkm18/
Todacell Raises Further $2M To Help Mobile Marketers Exploit Surplus Ad Inventory
As the market for smartphones and tablets has exploded, so has the available mobile ad inventory, creating a huge surplus that is hard to manage. But one companys problem is anothers opportunity.Enter: Mobile Ad network Todacell, which claims to solve the problem through its campaign optimization technology that helps marketers reach the right mobile users. It says that traction is up, resulting in a doubling of revenue in the first half of 2012, and that this was the catalyst for a new $2 million strategic investment, which the five year-old company is announcing today.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ohXo7dWkm18/
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