Seth Godin Funds New Book on Kickstarter in Under 3 Hours

Seth Godin, author of a slew of top-selling marketing books including Linchpin and Tribes, has already raised enough money on Kickstarter to fund his next book.

Godin launched his campaign for the book, titled The Icarus Deception, at 5:05 a.m. ET, PaidContent reports. Less than three hours later the campaign hit its funding goal of $40,000, Godin announced in an update appended to the campaign. By 11:00 a.m., funding had passed the $90,000 mark.

Godin has been one of the most outspoken critics of traditional book publishing models. In an interview with GalleryCat in August 2010, he said, I like the people, but I cant abide the long wait, the filters, the big push at launch, the…
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