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May 23, 2012 01:04 am GMT

Hellmanns Brilliant Campaign Turns Grocery-Cart Contents Into Recipes

In an effort to expand Hellmann’s relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told…

Original Link: http://feeds.mashable.com/~r/Mashable/~3/PbqHiVdvdzQ/

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