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May 19, 2012 05:05 pm

Amazon Patents Pitching As-Seen-On-TV Products


theodp writes "Q. What do you get when you surround the image of Men in Black star Will Smith trying on sunglasses with a pitch for 'MIB Bill Smith Dark Shades'? A. U.S. Patent No. 8,180,688. 'Many people consume broadcast media such as television shows and movies for many hours a week,' Amazon explained to the USPTO in its patent application for a Computer-Readable Medium, System, and Method for Item Recommendations Based on Media Consumption. 'The consumed broadcast media may depict a variety of items during the course of the transmission, such as clothing, books, movies, accessories, electronics, and/or any other type of item.' So, does Amazon's spin on As Seen on TV advertising deserve a patent?"

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/tgQg_7qjyuU/amazon-patents-pitching-as-seen-on-tv-products

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