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April 3, 2012 05:00 pm GMT
One-hundred million views, 100 thousand subscribers, and brands still don't have special tools for still customizing their YouTube channels. That changes today as social marketing platform Buddy Media begins letting its big brand clients deck out their YouTube channels with stylized video players and interactive apps. Twitter feeds, e-commerce storefronts, quizzes, linked banners, photo galleries and more can all be hosted on a channel.The same way brands doubled down on Facebook Page marketing once they could host apps, I think we're about to see a major uptick in the time and money they spend manicuring their YouTube channels. Too many captive eyeballs are going to waste.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FAdbXKzzrrI/
YouTube Marketing Gets Serious: Buddy Media Lets Brands Customize Channels With Apps
One-hundred million views, 100 thousand subscribers, and brands still don't have special tools for still customizing their YouTube channels. That changes today as social marketing platform Buddy Media begins letting its big brand clients deck out their YouTube channels with stylized video players and interactive apps. Twitter feeds, e-commerce storefronts, quizzes, linked banners, photo galleries and more can all be hosted on a channel.The same way brands doubled down on Facebook Page marketing once they could host apps, I think we're about to see a major uptick in the time and money they spend manicuring their YouTube channels. Too many captive eyeballs are going to waste.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FAdbXKzzrrI/
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