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March 27, 2012 08:22 pm GMT

Impossible Software Is About To Do Impossible Things With Your Video

cokeImpossible Software has been building its product for a little while now. Founded 2008, its concentrated on real-time video, especially placing images and video into other videos. What do I mean here? I mean putting products into video that were never there in the first place: product placement. Yes, this has been done before, but I'm going to lay a bet you've not seen stuff like this.The simplest way of explaining what they do is for you to try out the demos here and our interview at DLD this year. What's new here is that the company is now fully releasing itself and the complete product suite and and API to the market with some big name customers. Everything is built 100% HTML 5, so it works on your iPad, Browser - something no other company has done before. A consumer version will drop soon.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KMMhJRFDnGk/

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