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December 15, 2011 01:00 am PST
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/MtE7Avgfzhc/134329.html
Lego's new line of toys for girls
Brad Wieners (my friend from the days when we were both editors at Wired and now an editor at Bloomberg Businessweek) wrote the cover story for the December 19 issue of Bloomberg Businessweek about Lego's latest (and most expensive) attempt to capture the girl market. Over the years, Lego has had five strategic initiatives aimed [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/MtE7Avgfzhc/134329.html
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